Porsche Digital Brand Academy – The state-of-the-art WebAR Training

To reach both new and established employees, as well as dealers and partners worldwide, a first-to-market educational app was developed for brand promotion and training. The Porsche Digital Brand Academy conveys brand values in an interactive and appealing way. Users can immerse themselves in an augmented reality scene at the location of their choice simply by using their smartphones. A Porsche worker guides them through the web-based app as an avatar providing information, encouraging interaction with their surroundings and rewarding users with emotional content. This new form of presentation evokes positive emotions in users as they discover the characteristics of the Porsche brand.