Corporate Identity

Plus X

The design philosophy of Plus X follows an experience-oriented approach that makes use of various media channels for strategic marketing. The company’s logo was designed with the signs “+” and “x”, both of which are considered to be fundamental signs. Black hues and neutral colours direct attention to a self-contained visual language made up of specifically developed pictograms and typefaces. As part of the extended corporate design project, portraits of all employees were illustrated and printed on business cards and employee ID cards.

Red Dot