Retail Packaging

Philips SpeedPro

The SpeedPro packaging for a range of cordless vacuum cleaners explores the boundaries of shelf impact with an eye-catching layout. Both Instagrammable and Pinterestable, the design is customised for the millennial target group. The bright, graphic packs highlight a key characteristic of the range, namely the variety of colourways offered. Visuals are paired with descriptions in a straightforward and lively way. The product angles are clean and iconic, framing the bold typography of “Fast”, which is the key product proposition, in the middle of the box.

Red Dot