Beverage Packaging

PepsiCo 2L PET Bottle Redesign

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Thanks to this redesign, the PepsiCo 2L PET bottle fosters a better and more enjoyable beverage experience after 30 years. The result is a dynamic, functional and easy-to-use bottle that fits well into the product family. Developed with the consumer in mind, it offers a more manageable pour. The objective was to create a look that stands out on the shelf and at events such as a barbeque. The key products in the portfolio, including Pepsi 2L and Mtn Dew 2L, feature unique designs on the bottle grip point. These textural elements support the grip and reference each soda’s legacy branding.

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