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Client: Loewe Technology GmbH, Kronach, Germany
심사평
The poster campaign “Open Your Eyes” succeeds in achieving just that: viewers stare at the posters in irritation and shock, until they realise that what they see are actually closed eyes – looking deceptively similar and visualising the brutal practice of genital mutilation. This outstanding idea has been realised in a highly eye-catching campaign and thus succeeds in drawing serious public attention to a severe problem.