Brand Identity

OM

OM is a German skincare brand offering hyaluronic acid products for men and women. To support its launch in Germany, Austria and Switzerland, a complete brand identity was developed, including packaging design and product photography. The logo’s typeface, Monument Grotesk, was created in Berlin and gives the brand a minimalist style. The result is an elegant appearance, which is reinforced by the contrast of black typography on a white background. It is critical for skincare brands to be transparent about their formulations, so the typeface is compact enough to accommodate all of the ingredients on the packaging.

Red Dot