The brief was to create a strong brand identity for a wireless mobile speaker that connects to any device, thus enabling people to listen to music wherever they go. Initial sales were to solely come from online shopping, expanding to retail at a later stage. The brand name Lowdi is established as a name with character; the designer crafted the logo from his own drawings to give it a personal touch. A strong colour palette, striking illustrations, online animation and distinct packaging all contributed to the creation of a distinctive design.
