Brand Design Relaunch

KRAFTON Game Union

KRAFTON is the brand name of a game union that aims to establish itself as a master of game creation on the market. Therefore, the group looks for organisations with strong development capabilities and invests in them, providing an environment in which members can seamlessly develop their games. As each member operates independently, it was necessary to create a central brand design that integrates them all. By building a logo design system that can accommodate both the uniqueness of each member brand and the consistency of the group brand, the new brand design has been given a harmonious overall image with different identification colours and graphical symbols.

Red Dot

크레딧

Client:

KRAFTON, Seongnam, South Korea
Design:

PlusX, Seoul, South Korea
Project Team:

KRAFTON BX Department: Minhyung Jo Taegu Yoon Kyungwoo Kim Kyosun Koo

PlusX: Myungsup Shin (Creative Direction) Sabum Byun (Creative Direction) Jangsoon Choe (Creative Direction) Jisu Kim (Strategic Planning) Bohyun Kook (Strategic Planning) Minho Jang (Strategic Planning) Wonsik Joo (Graphic Design) Suji Choi (Graphic Design) Jihoon Noh (Graphic Design) Hyunmin Han (Graphic Design) Kwangmyung Lim (Motion Design) Yoojin Jeon (Web Design) Dongbeen Choi (Web Design) Kiwon Jang (Web Design) Chulhee Kim (Web Design) Hyungyu Lee (Web Design) Gmo Song (Technical Direction) Jeonghyuck Won (Technical Direction) Mira Jung (Technical Direction) Minju Kim (Technical Direction)