The rebranding of the credit card provider focuses primarily on the value the company offers its customers: the opportunity to make things happen. The modernised visual identity conveys the power that the company wants to give its customers to get these things done.
크레딧
Client:
Isracard, Bnei Brak, Israel
Design:
Designit TLV, Part of Designit, Tel Aviv-Yafo, Israel
Project Team:
Designit TLV, Part of Designit:
Maayan Levitzky (Design Director)
Ruth Marom (Senior Designer)
Shay Haim (Designer)
Mai Amit (Business Design Lead)
Nov Liss (Business Designer)
Raz Weiss (Business Designer)
Gili Givon (Project Management)