Poster Series

I Shot the Serif

The starting point for this humorous calendar are 12 “misspoken sayings” – popular sayings or song titles, which after a small but crucial change suddenly bear relation to the design world. Remarkably, the calendar pages were created by using only one typeface which, however, is displayed in a wide variety of styles. The page layouts play with classical typography as well as with photography or renderings. In this way, they create an appropriate visual framework for the tongue-in-cheek content.

Red Dot