Website Relaunch,Screen Design

HBK Essen University of Fine Arts

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Primarily aimed at attracting new students, the redesigned appearance of the University of Fine Arts HBK Essen, Germany, focuses on a low-threshold presentation of content and information. At its centre is the target-group-oriented presentation of moving images, graphics and photographs. An intro film addresses visitors at an emotional level to convey anticipation for the broad curriculum. The different courses are represented with their own visual languages. Information about the degree programmes, the course of study and other details is presented from the perspective of the applicants.

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