In the development of the glo Hyper X2 Air tobacco heater, user studies were taken into consideration to better incorporate consumer preferences into the design evolution and functional innovation processes. The appearance is characterised by fashionable metallic colours, and the smaller, lighter format fits well in any hand. An LED display shows the battery charge level, the elapsed time and the activation of the boost feature, which uses increased heat to intensify the flavour. The heating channel with the redesigned cap that glides gently under the hand remains contaminant-free. The packaging uses no plastic. The jury commended the successful design of these innovations.
크레딧
Manufacturer:
British American Tobacco, BAT, London, United Kingdom