Digital Campaign

Eyes on Gigi

The BMW M2 Coupé embodies top performance, a sporting design and sheer driving pleasure. To convey this, the similarly fast and exciting classic nutshell game served as inspiration for the “Eyes On Gigi” campaign featuring supermodel Gigi Hadid. Conceived as an interactive video experience, users are challenged to concentrate fully on the performance of the car. Via the campaign site, they take a guess in which of the five car models the supermodel was sitting and are then automatically led to the digital showroom of their local BMW sales centre.

Red Dot

크레딧

Chief Creative Officer:

Alexander Schill, Serviceplan Jonathan Mackler, Dan Kelleher, KBS
Executive Creative Direction:

Michael Wilk, Serviceplan Paul Renner, KBS
Creative Direction:

Kolja Danquah, Serviceplan
Design:

Serviceplan/Plan.Net, Munich KBS, New York
Client:

BMW Group, Munich