Brand Design

coral care

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The coral care brand stands for physical sun protection products. UV clothing, caps and parasols are offered because corals have proved to be harmed by the use of chemical sunscreens. As a nod to the everlasting cycle of nature, the logo bears a certain resemblance to the infinity symbol. The packages create an element of surprise by appearing like cosmetics but actually containing textiles. Vibrant colours, inspired by healthy coral reefs, emphasise the brand value of vitality. In contrast, pale drawings on a coloured background also point to the threat of coral bleaching.

Red Dot

크레딧
  • University:
    China University of Technology, Taipei City, Taiwan
  • Supervising Professor:
    Ying-Ting Shih, Shou-Ting Wei
  • Design:
    Yi-Xuan Wu, Hsiu-Ching You, Ming-Zhi Wang, Yi-Ru Lu, Hui-Yu Luo, Sheng-Hao Luo, Department of Visual Communication Design, China University of Technology
coral care
coral care
coral care
coral care

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