Client: Sveriges Television AB (SVT), Gothenburg, Sweden
Brand Identity
Camouflaged
Camouflaged is a design-oriented clothing brand which showcases experimental collections using high-quality yarns and fabrics. The purpose of the brand identity is to imprint the brand in the memory of consumers who crave for distinctive individuality. The initial “C”, which resembles a metal chain tweed, is the emblem of Camouflaged and reflects its motifs of extraordinary style. Consumers can experience the characteristic brand identity in various forms, including as a logo printed on the clothing. The brand aims to receive exposure in multiple media in order to promote not only fashion but also various accessories and its identity.
크레딧
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Client:Camouflaged, Seoul, South Korea
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Design:Kornerstone Creative, Seoul, South Korea
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Creative Direction:Jin-Ho Choi Younghwa Kim
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Graphic Design:Jin-Ho Choi
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Technical Direction:Yeji Kim
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Editorial Work:So-Hee Song
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Head of Marketing:Alexander Morel