Camouflaged is a design-oriented clothing brand which showcases experimental collections using high-quality yarns and fabrics. The purpose of the brand identity is to imprint the brand in the memory of consumers who crave for distinctive individuality. The initial “C”, which resembles a metal chain tweed, is the emblem of Camouflaged and reflects its motifs of extraordinary style. Consumers can experience the characteristic brand identity in various forms, including as a logo printed on the clothing. The brand aims to receive exposure in multiple media in order to promote not only fashion but also various accessories and its identity.