Client: Nongfu Spring Co., Ltd., Hangzhou, China
Packaging
Brooklyn Soap’s Advent Calendars 2020
Brooklyn Soap Company is a grooming product range for men that was devised in Brooklyn and is made in Germany. It captivates with attention to detail and the use of natural ingredients that do not require microplastics, parabens or testing on animals. This is also reflected in the two advent calendars, which take up the German tradition of having a little mystery gift for every day of December until Christmas Eve. Inspired by the New York districts of Manhattan and Brooklyn, both designs incorporate not only characteristic landmarks of the metropolis but also classic barbershop tools such as brushes and razors, as well as typical Christmas elements. The motifs on the box are inspired by American billboards from the 1950s, illustrated in a neo-traditionalist style and coloured by hand. Complemented by suitable typographic elements, each of the 24 boxes contains a product from the segments of beard care, shaving and body care.
심사평
The packaging design of these two advent calendars gives the barber’s craft a striking appearance in suitably subdued colour combinations. Moreover, it embodies the quality of this grooming product range for men in a credible manner as the products are based on natural ingredients. The handcrafted illustrations in their emphatically virile, powerful style further support this image.
크레딧
-
Client:Brooklyn Soap Company, Hamburg, Germany
-
Design:Brooklyn Soap Company Hamburg, Germany Atelier Tietchen, Hamburg, Germany
-
Project Team:Brooklyn Soap: Nico Liebetanz (Creative Direction) Viktor Dik (Head of Marketing) Michael Rademacher (Photography) Felix Ermer (Strategic Planning) Lukas Görlitz (Editorial Work)
Tobias Tietchen (Illustration), Atelier Tietchen