Spatial Communication, Brand Store

Beauty from Within

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Created in cooperation with artisans, “Beauty from Within” was inspired by the traditional wagasa (paper umbrella). Shiseido is committed to bringing out the inner beauty of the person. The presentation reveals the bamboo ribs and decorative threads of the umbrellas, showing the inner elegance of the wagasa.

Red Dot: Grand Prix

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  • Client:
    SHISEIDO Co., Ltd., Tokyo, Japan
  • Design:
    SHISEIDO CREATIVE Co., Ltd., Tokyo, Japan Hakuten Corporation, Tokyo, Japan
  • Project Team:
    SHISEIDO CREATIVE Co. Ltd.: Nobuto Yoji (Creative Direction) Yukihiro Kaneuchi (Art Direction) Hakuten Corporation: Aki Ito (Design) Tomoki Nabeta (Design) Yuto Mitani (Technical Direction) Kohei Kumazaki (Production Management) Tomohiro Akagawa (Technical Direction) Seishiro Tate (Project Management) Kaiki Shingu (Production) HIYOSHIYA: Kotaro Nishibori (Artwork) Masayuki Hayashi (Photography) Ippei Suzuki (Film Production)
Beauty from Within
Beauty from Within
Beauty from Within
Beauty from Within
Beauty from Within

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