Red Dot Award: Communication Design 2016 – the jury continues to grow
AntSure GreenPost Insurance
AntSure revolutionises e-commerce logistics by integrating insurance and express delivery services, significantly enhancing the logistics guarantee model. The platform focuses on four main aspects to deliver a superior experience.
Firstly, AntSure offers comprehensive logistics insurance for both consumers and merchants, ensuring peace of mind. This means any potential issues during shipping are adequately covered, providing a reliable safety net. Secondly, the platform introduces reusable express packaging, which reduces costs for merchants and minimises single-use packaging materials, addressing a major expense in the logistics process. Thirdly, AntSure implements paperless waybill information to enhance privacy protection. By eliminating physical waybills, the platform reduces the risk of information leakage, ensuring user data remains secure throughout the delivery process. Lastly, the platform promotes green behaviour by encouraging express recycling. This eco-friendly approach minimises resource waste at every stage of the packaging and delivery process, aligning with growing environmental concerns.
AntSure tackles key challenges with recyclable packaging made of a waterproof outer layer and an inner layer of PHA, a new microbe material. This packaging can be inflated for shockproof protection, secured with a buckle and express seal instead of tape, and includes an ID code binding to waybill information for data protection.
Red Dot Award: Design Concept | Ready For Market | Service Design
크레딧
-
Company:Ant Group Co., Ltd., China
-
Team Lead:Han Xu
-
Designers:Chen Mian, Zhu Wen, Tang Ziwen, Wang Zhuyu, Li Shaozhu, Shi Lingjie, Song Ying, Wang Hong
-
Company:Beijing University of Posts and Telecommunications, China
-
Team Leads:Xi Xiaochao, Wang Haitong
-
Designers:Guo Yuyang, Wang Hongrun, Lv Xiaonan, Chen Xingyu, Liu Xiansheng, Yang Hongli, Jia Yunpeng, Hou Wenjun, Li Xia, Lan Mingying