Corporate Design Relaunch

Aeris

Over the past 25 years, Aeris has become a well-known manufacturer of ergonomic office furniture, even though the success of the Aeris Swopper has somewhat overshadowed the corporate image. Based on the newly developed brand slogan “Never Just Sit.”, the relaunched corporate design appears strikingly dynamic, featuring a logo with high visual flexibility. The new tone of voice is emotional, connecting and authentic, with a slightly cheeky sense of humour. The clearly defined colour palette yields a contemporary appeal, functioning as a subtle yet emotive call to action. The result is a consistent, recognisable and engaging visual identity.

Red Dot