Brand Design

1theK

1theK (pronounced as WonderK) is the brand name of a K-pop distribution channel that connects South Korean pop stars with their fans by providing highly popular music contents. The brand name calls to mind a music wonderland where all music wishes can come true. Reminiscent of a dynamically flying flag, the logo is a symbiosis of the number “1” and the letter “K”. In combination with a variety of contrasting colours, the logo defines the entire brand world which, depending on the channel, is complemented by sub-brands such as Official and Originals. Each channel is characterised by various visual elements that appeal to its target audience.

Red Dot

크레딧

Client:

Kakao M, Seoul, South Korea
Design:

HuskyFox, Seoul, South Korea
Project Team:

Doohee Lee (Creative Direction) Kiyoung Jung (Creative Direction) Taehee Lee (Strategic Planning) Yonghyeok Shin (Graphic Design) Heewon Kim (Graphic Design) Dahye Moon (Graphic Design)