Philips Experience Design

Medical innovations for minimally invasive surgery

More than 450 creatives in eleven studios worldwide work in the Philips Experience Design Team to merge both the product language and the visual communication of the company into a holistic brand experience. From early on, the focus has been on the aspect of sustainability and unique innovations – which is also reflected in OneBlade as well as the LumiGuide.

Red Dot about Philips Experience Design

At Philips, our aim is to improve people’s health and well-being through meaningful innovation.

Philips Experience Design

Facts and figures

450+

Employees as of 2024

541

Distinctions in the Red Dot Award

1925

Year of foundation

Winning products 2024

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Philips LumiGuide

Wilhelm Conrad Röntgen revolutionised medical diagnostics with the discovery of X-rays in 1895. Despite the quickly recognised problem of radiation exposure, intraoperative imaging is now used in more and more procedures as it can be performed in a minimally invasive manner. The current standard in device navigation is still the X-ray image, which provides a 2D greyscale projection of what is happening in the patient’s body. The Philips LumiGuide was developed as an innovative solution for device guidance in minimally invasive surgery: The platform enables full 3D device visualisation of wires and catheters in real time, at any angle and in different colours, without the need for X-rays. This solution is based on the manufacturer’s Fiber Optic RealShape (FORS) technology and uses light pulses to visualise the surgical instruments in the body. All elements of the system – the “engine”, the table-side connection module, the visualisation app, the packaging and, most importantly, the FORS-enabled guidewires with embedded fibre optic sensors – work together to ensure continuous 3D device guidance and easy set-up with minimal deviation from existing workflows. The jury was fascinated: “This innovation not only revolutionises instrument guidance in minimally invasive surgery, but also protects patients and medical staff. The Philips LumiGuide offers real-time 3D visualisation of instruments in the vascular system without X-rays, with the aim of significantly improving the safety and precision of the procedure. The platform can also be seamlessly integrated into existing workflows.” In terms of design, the aim of the project was to lower the barriers to the introduction of this new technology. The focus was therefore on making the system easy to learn, set up and use to encourage faster adoption. LumiGuide exclusively integrates with the Philips Azurion platform and into the operating theatre as a whole. The appearance of the hardware is characterised by simple shapes and materials and neutral colours. The graphical user interface promotes concentration on the FORS visualisation through the dark mode.

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Philips 959 OLED TV

Combining excellent picture quality, high-end audio from Bowers & Wilkins and sophisticated Ambilight technology, the Philips 959 OLED TV provides an immersive viewing experience. All front-, side- and top-firing speakers are covered in Kvadrat acoustic fabric, with a real wool finish emphasising the minimalism of the shapes. The TV blends into any modern living environment, where it can be mounted on the wall or placed on the floor as desired.

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Philips 909 OLED TV

Crafted from quality materials, the Philips 909 OLED TV effectively communicates its superior image and sound quality. It features satin aluminium and also Kvadrat acoustic fabric, which supports the integrated sound system by Bowers & Wilkins. Despite its slim silhouette, the acoustic elements are positioned to deliver rich, immersive sound, enhancing the user experience along with the surrounding Ambilight.

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