Red Dot: Junior Prize 2024

La Divina Commedia

A contemporary masterpiece about desire, morality and modern society

As part of the Red Dot Award: Brands & Communication Design, the Red Dot: Junior Award offers a unique opportunity for young creatives at the beginning of their professional careers.

The aim is to inspire the industry with new perspectives, tackle social problems through creativity and promote projects that are characterised by their innovative approach, theme or use of technology.

The most outstanding entry will be honoured with the Red Dot: Junior Prize, which is endowed with 10,000€ and is intended to help the winner make a start in the design world.

A project about lasting values and moral responsibility

This year, the outstanding work La Divina Commedia was honoured with the Red Dot: Junior Prize. On 2,000 pages and with over 300 drawings and graphics, the work is dedicated to the theme of “Desire“ and is based on Dante Alighieri‘s Divine Comedy. The book is published in two languages, Chinese and English, and the binding of the two versions is designed differently. 

 

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A reflection on modern society

In his project “La Divina Commedia“, Chuantao Zhu focuses a lot on modern society. The consumer behaviour, materialism, hedonism and narcissism of today‘s society struck him as particularly negative. It is in search of instant gratification and loses sight of its moral responsibility: “In response to this, I looked at old methods of discipline and came across Dante‘s 'Divine Comedy'. He deals with the narrative of a constant conflict between body and will. This is a challenge to be overcome and a force that can be transformed into virtue. “

Junior Prize Winner Chuantao Zhu
“In response to this, I looked at old methods of discipline and came across Dante‘s 'Divine Comedy”

Junior Prize winner Chuantao Zhu on stage at the Red Dot Gala

Chuantao Zhu received the Red Dot: Junior Prize from Jova Zec, Vice President of Red Dot, and Professor Dr Peter Zec, initiator and CEO of Red Dot, on the stage of the Konzerthaus Berlin.

Chuantao Zhu received the Red Dot: Junior Prize from Jova Zec, Vice President of Red Dot, and Professor Dr Peter Zec, initiator and CEO of Red Dot, on the stage of the Konzerthaus Berlin.