Renne Angelvuo

Renne Angelvuo studied advertising, marketing and design at the Institute of Marketing in Helsinki and followed this up with an arts degree from the Free Art School Helsinki. Since 1980, he has been working as an art director in advertising and design. In 1994, he launched the company PRIORITY Advertising & Design, and in 2004 set up Win Win Branding, which is today called Win Win Design. Renne Angelvuo has years of expertise in packaging design, industrial design, branding and packaging innovations. His clients include many big Finnish and international brands such as Nokia, MySQL, Nestlé, Metsä Tissue, UPM-Kymmene and Saarioinen. He was president of the European Packaging Design Association from 2015-2018 and is still a member of the board.
 

Red Dot: What innovations are there in regard to minimalism in packaging design?
Renne Angelvuo: There are ingenious structural solutions and the use of fibre-based packaging materials with great visuals and a minimalist approach.

What characterises good packaging design?
Some things don’t change, which means that packaging design must be eye-catching and visible to get people’s attention and to communicate in almost no time the product benefits to achieve memorable branding.

Who or what inspires you in your daily work as a designer?
The real inspiration for me are challenging consumers, rapidly changing consumer trends and the need to please these smart millennial consumers.