Audi AG

In 2011, the Red Dot: Client of the Year title of honour was awarded to Audi AG for the second time. The sophisticated premium brand headquartered in Ingolstadt won nine Red Dot awards along with its design agencies – more than any other company in the Red Dot Award: Communication Design 2011.

Audi proved itself once again with a diverse communication offering – from public-space installations, event design and print campaigns. By successfully marrying diversity with a consistently high design standard, Audi AG reconfirmed its role as a leading brand in 2011.

“This year, we repeatedly used an element of surprise in our communication in order to create new and exciting perspectives of the four rings of Audi.”

– Lothar Korn, the head of marketing communication