Chi-An Benjamin De Leo

Chi-An is a true multicultural individual with an Italian father and a French-Vietnamese mother. His diverse background has shaped his global mindset and ability to connect with various cultures. He is fluent in four languages and has lived in five countries. Chi-An started his career in advertising at Lowe Vietnam, where he played a pivotal role in establishing the branding division. This passion for creating meaningful brand experiences led him to establish Rice, in 2011.

As a founding partner and the creative force behind Rice, Chi-An has been crucial in the agency's success. He has earned multiple international awards, including D&AD, Red Dot, TDC, Pentawards, and the Dieline. Recognized for his expertise and contributions to the industry, Chi-An has been invited to serve on the jury for international design awards like D&AD, the Dieline, Macau Design Awards, and others. In 2019, he became a member of the esteemed AGI alliance.

Chi-An harbors ambitious plans for Rice, aiming to elevate its status and influence even further. These plans span across several key areas - from expansion into education, hosting conferences, to developing meaningful and beautifully designed products.