Concepts
Degree of innovation
Is the concept, product or service new or does it supplement an existing product with a new desirable quality?
Aesthetic quality
Is the concept’s form pleasant to look at?
Realisation possibility
Does the concept, product or service have a reasonable chance to be developed as a finished product or service within the next 5 years, from a technological and economical point of view?
Functionality
Does the concept, product or service fulfil all requirements of handling, usability, safety, and maintenance? Does it fulfil a need or function?
Emotional content
Does the concept, product or service offer the user enjoyment beyond mere practical purpose?
Impact
Does the concept, product or service deliver a substantial or significant benefit?
Ready for Market
Differentiation
How is the “ready for market” product or service different from existing marketing offerings? Is the difference positive and does it add value for the user?
Aesthetic quality
Is the “ready for market” product’s form pleasant to look at?
Realisation possibility
Can the “ready for market“ product or service be reasonably be expected to be ready for delivery to the market within the next 12 months?
Functionality
Does the “ready for market“ product or service fulfil all requirements of handling, usability, safety, and maintenance? Does it fulfil a need or function?
Emotional content
Does the “ready for market“ product or service offer the user enjoyment beyond mere practical purpose?
The jury of the Red Dot Award: Design Concept follow strict guidelines to provide a fair and ethical evaluation. In addition, they declare to act fairly and impartially to the best of their ability in their jury duties. The jury are academics and design studio heads and editors of design publications who have no association with the concepts submitted. In the event that there are concepts that they are involved with, the jury member abstains from judging.
