Beverage Packaging

Vita 500

The design for the Vita 500 vitamin product comprises a stand-up pouch and packaging for jelly drops. The objective was to visualise a notion of youthfulness. The heart-shaped design of the stand-up pouch, which includes a screw cap, and of the jelly products manages to convey a uniform product identity. Referring to the main ingredient of vitamin C, the letter “C” has been graphically emphasised to underscore the association with the brand identity.

Red Dot