Beverage Packaging

Untouched by Light

Untouched by Light is a sparkling wine which is produced in complete darkness, as it is assumed that the exposure of wine to daylight decreases the quality of aromas. In a consistent move, the product is bottled in black glass. A vacuum-sealed, fully recyclable bag additionally blocks any light or air contact. The black packaging with just a few shimmering elements is immediately noticeable and stands out due to its simple elegance. While the colour black references the manufacturing process, associations with the darkness of the night lend the product a sensuous and mysterious air.

Red Dot

Credits

Client:

Radgonske Gorice, Gornja Radgona, Slovenia
Design:

Bruketa&Zinic&Grey, Zagreb, Croatia
Project Team:

Bruketa&Zinic&Grey: Tea Silvia Vlahovic (Strategic Planning Director) Mirna Pticek (Art Director) Davor Bruketa (Creative Director) Masa Ivanov (Account Director) Vesna Durasin (Production Manager) Ante Kantor (Account Executive) Marko Zabrdac (Account Executive) Ivan Tanic (Strategic Planning Director) Josip Buzov (Strategic Planner)

Kaligraf: Miho Karolyi (Packaging Consultant)