This touching campaign by VinziRast, an Austrian charity for people experiencing homelessness, sought to raise awareness for the topic and encourage donations. Pieces of cardboard were used to create life-size human figures. Each figure tells the true story of a person who found a home after spending time on the streets. Fragile but proud, the artworks were at the heart of the campaign, accompanied by audio stories and by out-of-home and digital ads.
Credits
Client:
VinziRast, Vienna, Austria
Design:
Heimat Wien, Vienna, Austria
Project Team:
VinziRast: Renate Hornstein (Concept/Text/PR)
Robert Korbei (Managing Director)
Heimat Wien: Simon Pointner (Art Direction/Creative Direction/Concept)
Fabian Kohlert (Art Direction)
Philip Krautsack (Creative Direction)
Paulina Sadlo (Graphic Design)
Leopold Kreczy (Text)
Barbara Binge-Furtner (Project Management)
Blautöne: Ines Schiemann (Music/Sound Design)
Blaupapier: Alfred Lechner (Post-Production)
Nina Herzog (Artwork)
Yannik Steer (Photography)
Claus Bukowski (Photography Assistant)
Havas Media (Media Agency)