Vehicle Launch Tour

Audi e-tron Launch Event

To comply with social distancing measures, the Audi e-tron – a fully electric premium SUV – was promoted to Korean consumers in a three-month nationwide tour that allowed for smaller, more personal settings. In order to reflect the vehicle’s green properties, the presentations took place in environmentally friendly, reusable two-storey containers. Visitors were given the opportunity to create their own upcycled phone cases, thereby further exploring the topic of sustainability.

Red Dot

Credits

Client:

Audi Korea, Seoul, South Korea
Design:

Interpark Bizmarket Co., Ltd., Seoul, South Korea
Project Team:

Hyeyoung Ji (Graphic Design) Sungmi Kim (Graphic Design) Kwanghee Chung (Project Management) Hyejin Han (Project Management) Jihye Kim (Project Management) Hyunseung Lee (Project Management)

Juin Lee (Project Management) Hyeyoun Park (Project Management)