Digital Campaign

Play Your Way Campaign

Reframing the “gamer” aesthetic, the Color Collection addresses creative gamers who express themselves by going deep into story and lore, game design and graphic art, discovery and problem-solving. They like to play a role as much as a game, and to share with and contribute to the community by relying on story, art and design expression as a common ground – this time at the intersection of high-fashion styling and authentic, modern player style. In so doing, it has achieved the goal of appealing to the young, vibrant and creative gamers hitting the market right now.

Red Dot

Credits

Client:

Logitech G, Newark, CA, USA
Design:

ManvsMachine, London, United Kingdom
Project Team:

Chris Perrins (Lead Creative) Tim Hinson (Lead Creative) Verity Peets (Lead Creative) GBE/Creative Strategy

Amanda Rivas Rodriguez (Producer) Lisa Boli (Producer)

Zelig (Music)