The Kleenex Facial Tissue Box

The Kleenex Facial Tissue Box improves the structure of a tissue box to address consumer pain points. Its push-type structure allows the height of the carton to be easily adjusted depending on the amount of remaining tissue in the box, thereby improving access to the content. This eliminates the need to reach all the way into the box or turn the carton over to access the tissue near the bottom of the box.

The tissue box is made of bamboo recycled paper to provide a more sustainable solution. This material, combined with the carton’s modern minimalist design and seamless curved structure, offers consumers a more neutral and sophisticated aesthetic that fits into any environment. To complete the shape, the exclusive Kleenex hammock shape brand mark was applied to the carton structure, emphasising the unique curved brand mark as a symbol while focusing on the brand logo.

Lastly, the box meets sustainability standards by removing the vinyl (poly) attached to the opening of the carton of general facial tissue. By applying the post-processing method of detailed embossing, a clear message can also be delivered to consumers that no ink is used.

Red Dot Award: Design Concept | Concept | Packaging