Lenovo Legion Gaming PC Packaging

Lenovo Legion, a sub-brand of Lenovo, sought unique packaging for its gaming devices that emphasises sustainability and environmental friendliness while reflecting the brand’s brave, unexpected, and intentional personality. The solution is a one-piece folded moulding structure crafted from recycled cardboard, which significantly reduces manual production costs and improves efficiency. This design minimises glue use and eliminates plastic. It integrates the cushion, gift box, and shipping box into a single unit, simplifying the unboxing experience and reducing overall volume. This allows for increased stacking and reduced logistic costs. Red Dot Award: Design Concept | Ready For Market | Packaging