Mobile freedom is a basic need and therefore the goal of every Telefónica brand. The annual report 2017 brings the various aspects of mobile freedom in the magazine to life – in its content and formats: video stories with reallife characters and their very individual needs and all the board members appear in question and answer sessions covering their own areas. The fully responsive magazine section – with a simple page structure, surprise elements, short texts, animated graphics and high-impact video content in short sequences – provides the framework for the facts and figures.