Brand Design

Spalah

Spalah (Outbreak) is a festival of new Ukrainian culture that begins with a documentary series on cultural transformations in independent Ukraine. It uses culture to restore trust between different segments of society. Thus, the idea was to create a multifunctional logo comprising a synthesis of the political past and national motifs. The result is a brand logo that can exist both independently and as part of the key visual, in fact shaping it. The font is a narrow, bold grotesque used in the poster art of the Soviet avant-garde. It complements the architectural living environment and expresses inner freedom.

Red Dot

Credits

Client:

Slukh.Media, Kyiv, Ukraine
Design:

Plai Büro, Kyiv, Ukraine
Project Team:

Plai Büro: Mylene Babina (Art Direction) Radana Renko (Creative Direction) Kateryna Reshetniak (Technical Direction) Anastasia Sviridenko (Graphic Design) Solomiia Sabat (Text)