Brand Design

SK Telecom: T Direct Shop

The brand design of the T Direct Shop expresses the characteristics and strengths of this South Korean shipping service. The mobile carrier is distinctive in that it deals with customers directly as a way to ensure high quality and credibility. The brand design reflects the modern lifestyle of a young target group that is familiar with online shopping. The consistent branding aims, among other things, at high visibility and differentiation in the digital content environment. In particular, the single colour strategy was chosen to ensure strong brand recognition and achieve economic efficiency.

Red Dot

Credits

Client:

SK Telecom, Seoul, South Korea
Design:

SK Telecom, Seoul, South Korea
Project Team:

Hui Kang Yea (Chief Creative Officer) Seungkwan Kang (BX Designer) Minhwa Lee (BX Designer) Hyeona Kim (Project Director)