Brand Design

Shur Shur

Shur Shur is a brand that offers stockings, garter belts and knee socks with an unusual character. The name refers to the specific sound made by legs rubbing against stockings. This association has also influenced the logo design. The structure of the brand logo is based on the triskeles symbol; however, the logo is not illustrated in the style of traditional heraldic triskeles, but instead picks up on the spirit of cabaret to convey the joy of life. The two corporate colours of pink and night blue underline the elegant look, which is consistently maintained throughout – from product branding to packaging design.

Red Dot

Credits

Client:

Shur Shur, Kyiv, Ukraine
Design:

CREVV, Kyiv, Ukraine
Project Team:

Natalia Ivanova (Design Concept) Anton Ivanov (Design Concept) Eugene Sulimenko (Photography)