Food Packaging

Sabritas x Netflix Money Heist

This packaging was designed as part of a promotion of the Sabritas brand in collaboration with the Netflix series “Money Heist”. As a show promotion, the objective was to encourage people to share and collect the packs, and also to ignite a social media buzz. The backdrop was the increase of at-home consumption and home delivery, as well as the rise in viewership on platforms like Netflix. As the non-English TV series “Money Heist” has an enormous cult following, with viewers obsessed with the details of the plot, the aim was to tap into this fandom.

Red Dot