Client: Uppsala Municipality, Uppsala, Sweden
Rohde & Schwarz Audio Branding
Begründung der Jury
The audio identity for Rohde & Schwarz is outstanding in its entirety and captivates with both its craftsmanship and the concept behind it. Thus, the essence of the company was first ingeniously recognised and then implemented by developing the right tools and literally the right instruments. Having machines play the acoustic instruments is an image that is highly fascinating yet unfolds its effect and uniqueness in the most subtle way.
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Client:Rohde & Schwarz GmbH & Co. KG, Munich, Germany
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Design:why do birds GmbH, Berlin, Germany
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Project Team:why do birds: Prof. Sebastian Waschulewski (Creative Direction) Alexander Wodrich (Consulting/Strategy) Sebastian Jautschus (Sound Strategy)
Sebastian “ComixXx” Damerius (Music/Sound Design) Johannes Lehniger (Music/Sound Design) Holger Schuhmann (Music/Sound Design) Henning Bauschulte (Motion Design)