University: SCAD Savannah College of Art and Design, Savannah, GA, USA
TV & Cinema Commercial
quattro 3.0
The third flight of the campaign for the Audi quattro is not just about control, traction and safety but also about a feeling. Accordingly, the main focus of the commercial is on the pleasure of driving this all-wheel drive vehicle. It shows that quattro drivers see the world with different eyes: instead of obstacles and poor driving conditions, they see – in the spirit of the campaign’s slogan “quattro state of mind” – invitations to an exhilarating ride. The clip realises this with rapidly changing, emotionally charged images.
Credits
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Client:AUDI AG, Ingolstadt
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Design:thjnk ag, Hamburg