Food Packaging

Protami

The protein ice cream Protami is a sweet snack for athletes as well as for all those who are interested in a calorie-conscious or gluten-free diet. On the packaging, bold numbers have been placed next to stacked ingredients to highlight the low count of calories. Small pieces of chocolate, nuts or slices of fruit appear to float above the ice cream scoop, creating an impression of lightness. The concept of the colour scheme combines the text and the images into a harmonious whole. Moreover, a colour-matched flash points out unmistakably that the product does not contain any added sugar.

Red Dot