Client: Kia Corporation, Seoul, South Korea
Corporate Film
PRO X Gaming Headset – Play to Win
The Pro X Gaming Headset by Logitech allows users to hear exactly what their voice sounds like before they begin competing. Developed by and for professionals, this corporate film shows e-sport athletes from around the world on a black background, putting on the headset in preparation for their next match. Contrary to expectations, one does not hear their voices. The film breaks off at the moment when well-known gaming professional Myth lowers his microphone in order to start. The tension created is released by a product animation in which the headset moves in time to the driving beat of the music.
Credits
-
Client:Logitech, Lausanne, Switzerland
-
Design:Logitech Newark, CA, USA Chapeau Studios, Los Angeles, USA