Elastique.
Image Film
Movement is Everything – The Experiment
The image clip developed for Böhm Stirling-Technik, a manufacturer of refined Stirling model engines, employs highly detailed imagery. It stages the claim “Movement is Everything” by oscillating between the paradigms of reduced pictorial language and aesthetic dynamism. Showroom aesthetics, with an elegant yet improvised appearance, is interspersed with humorous design elements to foster a dazzling visual effect. The clip conjures up the charm of pre-industrial hot air engines that, basically, are toys for grown-ups.
Credits
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Client:Böhm Stirling-Technik e. K., Neustadt an der Aisch
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Design:Elastique. We design., Cologne
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art direction:Wolfgang Schmitz
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concept:Luzi Kahn
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project management:Andreas Schimmelpfennig
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film direction:Jonas Förster
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director of photography:Andreas Schimmelpfennig
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