Molecular Futures envisions a virtual future for the specialty chemicals industry. Based on a scenario study by the corporate foresight unit of the company Evonik, the app presents five future scenarios in an everyday setting – a bathroom and a workplace. For each scenario, the interior and products of daily use are designed accordingly. The interactive environments serve as a setting for short stories that portray characters and careers, as well as radio news describing the broader context of the imagined future worlds.
Credits
Client:
Evonik Industries AG
Creavis, Marl, Germany
Design:
Bernhard Hopfengärtner
Berlin, Germany
N O R M A L S, Berlin, Germany
Project Team:
Evonik Foresight:
Johannes Mahn (Scenario Content)
Björn Theis (Scenario Content)
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