Macklin

The Macklin typeface superfamily, published in April 2020, is inspired by the work of the British typographer Vincent Figgins and represents a gently irreverent take on the 19th-century display type. Its innovation lies in that it takes the letterforms, which became famous by the rise of early-1900s attention-grabbing advertisements and posters, and gives them an elegant twist that updates them with sharp yet graceful forms for modern use. With roots in this pivotal period of type history, where fonts transitioned alongside the boom of the industrial era, Macklin today reflects modern publishers’ next evolution to new media interfaces. Comprising four subfamilies designed with the same underlying skeleton, 54 fonts, nine weights and a variable font, Macklin offers a broad palette for expression in everything from packaging, luxury products and editorial content. In addition, it delivers a bold twist on what modernity is now.