Klim Type Foundry

Klim Type Foundry is a New Zealand-based independent design agency for typeface design and sales. The website has been relaunched in order to adequately address the target group of designers, inviting them to easily browse the different typefaces and their styles, as well as their uses and prices. An integral part of the entirely redesigned website is Söhne, a collection of new typefaces. It was created by company founder and designer Kris Sowersby, who describes the type as “the memory of Akzidenz-Grotesk framed through the reality of Helvetica” and designed it as a profound appreciation of the role model. The passion for fonts, playing with them and illustrating their appropriate use depending on the content, is conveyed on the website in sophisticated and unusual animations that not only alternate quickly but implicitly also visualise the functionality of the fonts. Structured around responsive and variable layouts, the website is based on Swiss design principles embedded in CSS grids.