Motion Graphics Design,Commercial

Leader iCase Refrigerator

The Chinese brand Leader manufactures domestic appliances for a young, style-conscious target group. The visual appeal of the colourful motion graphic video for the iCase refrigerator range is lively. It employs various dynamic 3D animation effects in order to convey the special features of the products. Inspired by the brand logo and the product design, the round shape of a ball is a recurring graphic element. Different living situations, which change in front of the audience’s eyes, communicate the adaptability of the refrigerator to the lifestyle of the respective customer.

Red Dot

Credits

Client:

Haier Group, Qingdao, China
Design:

Haier Innovation Design Center Qingdao, China Qingdao Hairigaoke Model Co. Ltd., Qingdao, China
Project Team:

Haier Innovation Design Center: Yu Yiping Huang Zeping Wan Lulu Xu Ningyang Huang Yi Zhou Heng