Beverage Packaging

Lazy Estate

Lazy Estate was designed for young, demanding consumers and is based on the observation that their drinking behaviour is fundamentally changing. Questioning old conventions at clubs or upmarket dining tables, the sober-curious urbanists are looking for high-quality alcohol-free beverages that are uncompromising and exciting. The design solution for the packaging is categorised as “premium-rebellious” and follows the maxim of classic aesthetics meeting expressive elements, colours and illustration techniques. The objective is a confident positioning and communication of a non-alcoholic alternative.

Red Dot

Credits

Client:

Spendrups Bryggeri, Vårby, Sweden
Design:

Neumeister Strategic Design AB, Stockholm, Sweden
Project Team:

Neumeister Strategic Design AB: Peter Neumeister (Creative Direction) Joakim Agild (Artwork) Nils Lilja (Graphic Design) Nico Paredes (Production) Hélène Mellander Holm (Project Management)

Martin Mörck (Artwork)