Retail Packaging

KUB Baby Diapers

In an amusing way, this concept lends added value to a Chinese nappy product. Designed for mothers, who are usually the ones to go shopping, the packages attract attention through a large bear wearing a cardboard nappy. The bear’s cute look and fluffy texture is paired with a three-dimensional effect and fresh colours to enhance the product. In addition, the bear’s raised arms can be used as a handle. The handling of each pack is self-explanatory: the nappy fastening can simply be torn open to remove the contents.

Red Dot

Credits

Client:

Hangzhou KUB Baby Products Co., Ltd., Hangzhou, China
Design:

Shenzhen Tigerpan Packaging Design Co., Ltd., Shenzhen, China
Project Team:

Tiger Pan (Art Direction) Melissa Han (Graphic Design) Yuling Zhu (Image Editing) Zhangkun Xie (Technical Direction) Krystal You (Project Management)