Food Packaging

King

The King brand has been sold on the South East European market as an ice cream bar for many years. Now it is also available as an ice cream dessert in a cup which comes in four different flavours: pistachio, caramel, vanilla and chocolate. The brand is no longer restricted to retail; it is now also offered for sale as a Horeca product. The packaging features a noticeable, playful yet modern design. A stylised shape of a crown is placed underneath the name “King”. This expresses that consuming the ice cream turns the moment into a “regal experience”.

Red Dot

Credits

Client:

LEDO plus, Zagreb, Croatia
Design:

Studio Sonda, Vizinada, Croatia
Project Team:

Jelena Fiskus (Creative Direction) Sean Poropat (Creative Direction) Aleksandar Zivanov (Graphic Design) Mladen Gvozden (Account Management)